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The Velvet Room Speakeasy in Murfreesboro: Guide

How to find the alley entrance, when it is open, how to reserve, what to drink and how to dress at downtown Murfreesboro's 1920s-style cocktail bar.

By the Only in Murfreesboro local team · Published · Updated

  • Address: 112B S. Maple St, Murfreesboro, TN 37130 (alley entrance behind the building)
  • Phone: (615) 624-7438; groups of 10+ (615) 720-6992
  • Website: thevelvetroom.com · reserve online
  • Hours: Wed–Thu 5–10 p.m., Fri–Sat 5 p.m.–midnight, closed Sun–Tue
  • Entry: 21+ with ID; $10 cover Fri–Sat from 7 p.m.; no cover Wed–Thu
  • Price: Signature cocktails $17–$19, classics $15, small plates $8–$23
  • Dress code: Business casual; no ball caps, T-shirts or hoodies

Hours, cover, dress code and prices last verified on October 8, 2026 against the bar's website and menu.

What is The Velvet Room Speakeasy?

The Velvet Room Speakeasy is a 1920s Prohibition-themed cocktail bar at 112B S. Maple Street in downtown Murfreesboro, entered through the alley behind the Hoffman Brothers Building. Owned by Daniel and Crystal Creach, it serves craft cocktails, wine and scratch-made small plates Wednesday through Saturday evenings and is open to the public for guests 21 and older.

The bar describes itself as an experience rather than a place to grab a drink: organic, elevated craft cocktails, an elegant wine list, scratch-made tapas and entertainment, all behind a hidden door. The theme runs through everything, from a dress code and a riddle on the website to a cocktail menu written in Prohibition slang. Beer is “giggle water,” spirits are “hooch” and food is “vittles.”

It is a natural pick for a date night in Murfreesboro, an anniversary or a night out with friends who want something dressier than the usual Murfreesboro bar.

Where Is The Velvet Room Speakeasy?

The Velvet Room is at 112B S. Maple St. in downtown Murfreesboro, one block off the Public Square. South Maple Street runs along the west side of the square, and the bar is in the Hoffman Brothers Building. You will not find a front door. Finding it is part of the fun, and the bar gives first-timers these directions:

  1. Go around to the back of the building and head down the alley.
  2. Ignore the graffiti and garbage cans. They are stage props.
  3. Look for a wood staircase and “112B” above the iron gates on the left.

Parking. Downtown has on-street parking and two public parking garages, and there is no parking time limit in the evenings or on weekends, so every hour the bar is open is covered. The Rutherford County Judicial Building garage off Maple Street and the Civic Plaza garage off Vine and Church streets are each a block or two from the alley.

Accessibility. The Velvet Room says it is wheelchair accessible and ADA compliant and appreciates a call ahead at (615) 624-7438.

Parking rules from Main Street Murfreesboro.

What Are the Hours and How Do You Reserve?

The Velvet Room hours
DayHours
Sunday – TuesdayClosed
Wednesday – Thursday5:00 PM – 10:00 PM
Friday – Saturday5:00 PM – 12:00 AM

Happy hour 5–7 p.m. Wednesday to Friday with its own menu. $10 entry Friday and Saturday from 7 p.m. Hours last verified October 8, 2026 on the bar's website; confirm before you go.

Reservations. Reservations are online only, through the reservations page on the bar's website, and the bar calls them highly recommended. A table is held for 15 minutes past the reservation time. Walk-ins are welcome when there is room.

Groups and events. Parties of 10 or more, room bookings and special events are handled by phone at (615) 720-6992.

Cover charge. There is no cover on Wednesday or Thursday. Friday and Saturday carry a $10 entry fee starting at 7 p.m., so arriving for happy hour avoids it.

What Do They Serve?

The “Signature Sips” list is grouped by spirit, from whiskey and gin to tequila, mezcal, vodka, a page of “oddballs” and an espresso martini collection. Signature cocktails run $17 to $19. A few picks from the bar's menu:

  • The Wilson Veto$17

    Rye whiskey, Aperol, pineapple and lime with a charred pineapple slice

  • The Aristocrat$17

    Bourbon, absinthe, pomegranate and lemon

  • The Fancy Pants$17

    Classic gin martini with orange bitters, a mezcal spritz and a smoke-stuffed olive

  • The Swanky Panky$17

    Gin fizz with amaretto, lavender, pomegranate and egg white

  • The Daisy$17

    Margarita riff on blanco tequila and mezcal with a sea salt, lime foam

  • Crystal’s Garden$18

    Vodka, cucumber, elderflower, lime and mint with pomegranate air foam

  • The Crème de Chvala$19

    Caramel vodka, coconut cream and vanilla with a brûléed sugar top

  • The Dark Horse$19

    Bourbon espresso martini with cold brew and coffee-honey vanilla cream

Classics and zero-proof. The “Old Faithfuls” are $15 and cover the standards: Old Fashioned, Manhattan, Negroni, Sazerac, French 75, Last Word, Penicillin and more. Many drinks come in a non-alcoholic version, at $15 for signature drinks and $13 for classics, and the menu says the bartender will craft something off-menu on request.

Wine, beer and spirits. Wine is poured by the 6-ounce or 9-ounce glass or by the bottle, with sparkling, white, red, rosé, Moscato and port. Domestic beers are $5, craft and imports $8, premium craft $11, and the spirits list runs deep on bourbon and rye.

Food. Small plates include soft pretzel bites, cheesy pinsa bread, hummus, ricotta-stuffed squash blossoms, meatballs with sriracha hot honey and gorgonzola-stuffed olives ($8–$14). There are charcuterie ($23) and cheese ($18) boards for two, artisan flatbreads ($14–$19), sandwiches served with kettle chips ($16–$18) and desserts such as homemade cannoli and a 1930s-style butter cake ($9–$11). Happy hour from 5 to 7 p.m., Wednesday through Friday, has its own menu. See more Murfreesboro happy hours.

What Should You Expect?

Atmosphere. The bar bills itself as sophisticated and elegant, with a “club atmosphere,” and asks guests to dress for it. The menu is written to be read, with a story behind each signature drink. During exceptionally busy times the bar keeps a 90-minute service window per table so more guests can get a seat.

Dress code. Business casual: collared or button-down shirts, slacks, sport coats, stylish jeans, dresses, skirts, blouses, rompers and jumpsuits, with dress shorts allowed in summer. Not allowed: ball caps and athletic hats, T-shirts, hoodies, athletic wear, flip-flops, heavily torn jeans and overly revealing or offensive clothing. The host keeps a blazer on hand for anyone in a hoodie or T-shirt, and first-time guests who stumble in get some grace. Workday attire and uniforms are fine during happy hour, and you can stay after 7 p.m. as long as your plate and glass stay busy.

Age policy. Every guest must be 21 or older with a valid ID.

Best nights. Wednesday and Thursday have no cover and the easiest tables. Friday and Saturday are the busiest, stay open until midnight and carry the $10 cover after 7 p.m., so book online. Happy hour, 5 to 7 p.m. Wednesday through Friday, is the cheapest way in.

Who Is Behind The Velvet Room?

The Velvet Room is owned by Daniel and Crystal Creach, who are introduced on the bar's About Us page. The signature list includes a cocktail called “Crystal's Garden,” a vodka, cucumber and elderflower drink, and the website invites you to subscribe to its newsletter to “get the lowdown from the kingpin himself,” which tells you how seriously the theme is taken.

Is Membership Required?

No. Membership is optional and the bar is open to the public. A single Founders membership is $125 a month or $1,300 a year, and a couple membership is $200 a month or $2,200 a year, with no registration fee. Perks include free weekend guests (one for single, two for couple, additional guests $10 each), exclusive access to reservations, a free event ticket every quarter, pre-sale tickets for ticketed events, monthly offers and VIP treatment for walk-ins. Details are on the membership page.

Things to Do Near The Velvet Room

The Velvet Room opens at 5 p.m. and the kitchen is small plates only, so most people pair it with dinner on the square. A few doors up at 106 S. Maple, Domenico's Italian Deli does Italian sandwiches; Marina's on the Square and Jack Brown's Beer & Burger Joint are both on the square for a sit-down dinner first, and Simply Pure Sweets is the dessert stop. On Friday Night Live dates there is a free concert on the square before the bar fills up. See the downtown restaurant guide, Murfreesboro nightlife and this week's events for more.

Photos

We have not photographed The Velvet Room yet. The bar posts photos of its cocktails and the room on Instagram.

Is The Velvet Room Worth Visiting?

Yes, if you want a cocktail night that feels like an occasion. Book online for Friday or Saturday, budget for the $10 cover after 7 p.m. and dress the part. For a cheaper, more relaxed visit, go on a Wednesday or Thursday, when there is no cover, or come for happy hour between 5 and 7 p.m.

Frequently Asked Questions

Is The Velvet Room Speakeasy 21 and up?

Yes. The Velvet Room requires every guest to be 21 or older with a valid ID to enter, at every hour it is open, including happy hour.

Where is the entrance to The Velvet Room?

The Velvet Room is at 112B S. Maple St. in the Hoffman Brothers Building. The entrance is around the back of the building, down the alley. Look for a wood staircase and "112B" above the iron gates on the left. The graffiti and garbage cans in the alley are stage props.

Do you need a membership or a password to get into The Velvet Room?

No. The Velvet Room is open to the public and membership is not required. The website has a riddle for fun, but you do not need a password to get in. You must be 21 or older with a valid ID.

Is there a cover charge at The Velvet Room?

There is no cover on Wednesday and Thursday. On Friday and Saturday there is a $10 entry fee starting at 7 p.m.

Does The Velvet Room take reservations?

Yes. Reservations are made online only and are highly recommended. Tables are held for 15 minutes past the reservation time, and walk-ins are welcome. For groups of 10 or more, room bookings and special events, call (615) 720-6992.

What is the dress code at The Velvet Room?

Business casual. Collared or button-down shirts, slacks, stylish jeans, dresses, skirts and jumpsuits are welcome. Ball caps, athletic wear, flip-flops, T-shirts, hoodies and heavily ripped clothing are not. Workday attire and uniforms are fine during happy hour from 5 to 7 p.m., first-time guests are given some grace, and the host can lend a blazer to anyone in a T-shirt or hoodie.

Can you book The Velvet Room for a private event or a large group?

Yes. The Velvet Room takes room bookings and special events, and asks parties of 10 or more to call (615) 720-6992 rather than booking online. Members also get quarterly event tickets and pre-sale access to ticketed events.

Where do you park for The Velvet Room?

Downtown Murfreesboro has on-street parking and two public parking garages, and there is no parking time limit in the evenings or on weekends, which covers every hour The Velvet Room is open. Park on the street or in a garage and walk to the alley behind 112 S. Maple St.

Does The Velvet Room have non-alcoholic drinks?

Yes. Many signature cocktails and classics can be made non-alcoholic ($15 for signature drinks, $13 for classics), and the bar also has non-alcoholic beers ($8), sodas ($3) and juices ($6).

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Sources

The details on this page were checked on October 8, 2026 against: